Millennials are presently the most populous generation in the world, and they are having a significant effect on everything from technology to cuisine, clothes, and, yes, the tourism sector. According to Berkshire Hathaway, millennials took an average of five vacations last year, more than any other age group. They are thrill-seeking adventurers who are interested in learning about various cultures and creating memories via one-of-a-kind experiences. They are anticipated to overtake the baby boomers as the largest generation by 2028, with spending power of $200 billion or more. What does it means for rental property owners in Bali? Simply owning a beach villa in Bali won’t win you this new demography of travelers. Millennials want something more, something that create better travel experiences for them.
Take notes on what you need to do with your vacation rental in Bali to win millennials’ hearts and tap in into this emerging market.
Be Social Media Savvy; Where Millennials Are
Millennials are the generation that first born to the infancy of smartphone, Facebook, and Instagram since they were young. Unlike Gen X and Baby Boomers, millennials possess an inherent lack of trust in advertising. Millennials loves using social media to find new interesting thing, including beautiful beach villa in Bali. Positive reviews from previous guests in their social media are the best way for you to gain exposure and their business. 97% of them share their vacations via social media. They are marketing for you. Do your properties offer “Instagrammable” spots? Are they photo/video friendly?
This generation wants to do what their peers shares in social media, especially if they find it cool. Your goal in this social media marketing should not only be to inspire your guests, but their friends, as well
Emphasize the Traveler Experience
Because millennial tourists are looking for new experiences, another helpful suggestion for Airbnb real estate investors who own vacation homes is to strive to provide them. When you demonstrate to potential visitors that your beachfront villa Bali provides something that others in the region do not, they will be more inclined to book yours. Also, make certain that every visitor that walks through your door has a good and memorable experience.
Give A Peek of Local Experience from Your Beach Villa Bali
Many millennials prefer local communities to tourist hotspots, even if it means going longer to reach popular sites. And, according to Michel Karam, CEO and creator of müvTravel, they want to “travel where the people go and do what the locals do.” Even better if they can do it in a tailored and sustainable manner. Try to offer authentic Balinese experience to your Bali luxury villas like “canang sari” making class or traditional “Melukat” ceremony.
Create An Off-the-Beaten Path Experience
Take cues from Pinterest and Instagram travel blogs. A lot of them are promoting epic, secluded beachront villas in Bali with adventurous off-the-beaten path experiences. Most people are willing to pay extra to experience it. A great tropical Bali villa does not only provides modern, Instagram-worthy units and technologically sophisticated facilities, but they also provide free advise on where to go and what to do around the area.
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Make Your Beach Villa Bali “Instagrammable”
Today, failing to hit the target with social media may actually put you out of the game. In a nutshell, holiday rentals must be visually appealing. More than 40% of visitors under the age of 33 choose their vacation spots depending on how “Instagrammable” they are. And that share-worthiness will only grow in importance; 90 percent of Gen Z believe social media influences their travel selections.
Creating Instagram-Ready Spaces in the Bali Vacation House
Looking good in social media is important for millennials and gen-z. Take cues from this and create the perfect “Instagram” or “Tiktok” moments in your Bali villas. Stage your rental for the perfect selfie. Think about bedrooms with direct windows and doors to the beach, fronting straight the ocean as you open it. Strategically placed outdoor furnitures that creates an aesthetic hangout. Try creating a focal point inside the house with statement mural or furnitures.
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Good and Strong Wifi is A Must
Staying connected is crucial for everything from vacation planning to business to social media. In fact, 29 percent of millennial travelers will reject a possible trip destination if they are unable to post while there.
Give ‘Em Games!
Add Serious Coffee Maker to the Amenities
To optimize reservations from the most sophisticated coffee generation yet, complement your Bali vacation rental with a French press or AeroPress—or go all-out with an espresso machine.
A Quick and Hassle Free Booking
Millennials appreciate a quick and hassle-free vacation rental booking experience, just as they do in other parts of their life. Millennials aren’t interested in complex booking and reservation procedures. If you want to attract more millennial vacationers to your units, you must have rental websites or platforms that allow rapid unit reservations with only a few button clicks.